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Effective after-sales services through the lean servitization canvas
International Journal of Lean Six Sigma ( IF 3.8 ) Pub Date : 2020-01-02 , DOI: 10.1108/ijlss-07-2017-0082
Martin Rudnick , Jan Riezebos , Daryl John Powell , Annika Hauptvogel

Purpose – A lean approach is frequently applied in the primary processes of a company, but less in after-sales service. Servitization leads to a change from pure product providers to integrated product service systems (PSS) providers. The after-sales services may benefit from a lean approach to effectively integrate usage data of the installed product base. This paper aims to develop a lean servitization canvas to open-up possibilities for additional revenue streams for organizations in the after-sales market. Design/methodology/approach – This paper develops and proposes the use of a lean servitization canvas for effective after-sales services by drawing on insights from two industrial cases where physical goods are produced and serviced. Both cases are within the train maintenance and rail infrastructure sector in Central Europe. Based primarily on a literature review, a lean servitization canvas has been developed and further validated in the case studies. Findings – The paper shows how value can be achieved for providers of integrated PSS by adopting the lean servitization canvas. Research limitations/implications – The research focuses on industrial services for high-capital goods in the rail and infrastructure sectors. This can be seen as a limitation of the research, as the lean servitization canvas has not yet been tested in other sectors. Practical implications – For companies, the use of a lean approach to servitization integrates primary processes and after-sales services and offers new opportunities to develop business. Originality/value – This paper provides insights into how the current product range and customer base of a company may be included in an after-sales business model that benefits from a lean approach.

中文翻译:

通过精益服务画布提供有效的售后服务

目的 – 精益方法经常应用于公司的主要流程,但较少应用于售后服务。服务化导致从纯粹的产品提供商转变为集成产品服务系统(PSS)提供商。售后服务可受益于有效整合已安装产品库的使用数据的精益方法。本文旨在开发一种精益服务画布,为售后市场中的组织开辟额外收入流的可能性。设计/方法/方法——本文通过从生产和服务实物商品的两个工业案例中汲取见解,开发并建议使用精益服务画布进行有效的售后服务。这两个案例都属于中欧的火车维护和铁路基础设施部门。主要基于文献综述,开发了精益服务画布,并在案例研究中得到了进一步验证。发现——本文展示了如何通过采用精益服务画布为集成 PSS 的提供商实现价值。研究局限性/影响——研究重点是铁路和基础设施部门高资本商品的工业服务。这可以看作是研究的局限性,因为精益服务画布尚未在其他部门进行测试。实际意义——对于公司而言,使用精益服务化方法整合了主要流程和售后服务,并提供了发展业务的新机会。
更新日期:2020-01-02
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