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Moral judgments of food wasting predict food wasting behavior
British Food Journal ( IF 3.4 ) Pub Date : 2020-05-13 , DOI: 10.1108/bfj-07-2019-0576
Michal Misiak , Daniel Kruger , Jessica Sloan Kruger , Piotr Sorokowski

People consider food wasting behavior to be immoral. However, it is not clear whether people who consider food wasting behavior immoral waste less food. Building on previous qualitative studies, we conducted a large-sample quantitative study. We examined whether people who consider food wasting behavior immoral display food wasting behaviors less frequently and whether they waste less food in general. Furthermore, we explored the reasons that make people consider food wasting behavior immoral and whether they affected food wasting.,Participants voluntarily (n = 562) completed a set of questionnaires that measured the frequency of their food wasting behavior, the amount of food wasted in the preceding week, and food wasting moral judgments, including scales, which explored the reasons for judging this behavior as immoral.,We found that people who regard food wasting behavior as immoral displayed food wasting behavior less frequently, but did not waste less food than people who did not consider food wasting behavior immoral. Furthermore, we found that there are two categories of reasons for moral disapproval of food wasting behavior: externally oriented (concern for the environment, social issues, and for future generations) and internally oriented (concern for ones’ financial situation, social approval, and going by traditional norms). However, only people whose moral judgments were motivated by externally oriented reasons wasted food less frequently.,Our findings provide evidence that moral judgments influence food wasting behavior and highlight the importance of the content of moral beliefs for predicting behaviors.

中文翻译:

食物浪费的道德判断可预测食物浪费行为

人们认为浪费食物的行为是不道德的。然而,目前尚不清楚认为浪费食物行为的人是否为不道德的浪费食物。在以往定性研究的基础上,我们进行了大样本定量研究。我们检查了认为浪费食物行为不道德的人是否较少表现出浪费食物的行为,以及他们是否总体上减少了食物浪费。此外,我们探讨了人们认为浪费食物行为不道德的原因以及他们是否影响了食物浪费。,参与者自愿 (n = 562) 完成了一套问卷,测量他们浪费食物行为的频率,浪费食物的数量。前一周,以及浪费食物的道德判断,包括量表,探讨了将这种行为判断为不道德的原因。我们发现,将食物浪费行为视为不道德的人表现出食物浪费行为的频率较低,但与不认为食物浪费行为不道德的人相比,浪费的食物并不少。此外,我们发现道德上不赞成浪费食物的行为有两类原因:外向的(关心环境、社会问题和后代)和内向的(关心自己的财务状况、社会认可和遵循传统规范)。然而,只有道德判断受外向原因驱动的人才会较少浪费食物。我们的研究结果提供证据表明道德判断会影响食物浪费行为,并强调道德信念的内容对预测行为的重要性。
更新日期:2020-05-13
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