Although the association between social norms and alcohol dependence has been noted, how social norms cause alcohol dependence remains unclear. This study thus investigated how social norms affect the perceived benefits of drinking and alcohol identity, which in turn affect alcohol dependence.,Convenience sampling was used, and 452 valid questionnaires were collected from alcohol (specifically, beer) consumers over the age of 18; answers were analyzed through structural equation modeling.,Social norms positively affected the perceived benefits of drinking and alcohol identity; alcohol identity positively affected alcohol dependence; moreover, alcohol identity fully mediated the effects of social norms and the perceived benefits of drinking on alcohol dependence.,How social norms affect alcohol dependence has rarely been studied; thus, the present study has value for integrating the findings in the lines of research on social norms and alcohol dependence. Based on the study results, the authors recommend that policies aimed at discouraging alcohol dependence should focus on mitigating the social pressure to drink and the perceived benefits of drinking as well as labeling others as drinkers.

中文翻译：

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社会规范如何影响酒精依赖：感知利益和酒精认同的中介作用

尽管已经注意到社会规范与酒精依赖之间的关联，但社会规范如何导致酒精依赖仍不清楚。因此，本研究调查了社会规范如何影响饮酒和酒精认同的感知利益，进而影响酒精依赖。使用便利抽样，从 18 岁以上的酒精（特别是啤酒）消费者中收集了 452 份有效问卷；通过结构方程模型对答案进行分析。社会规范对饮酒和酒精认同的感知利益产生积极影响；酒精身份对酒精依赖产生积极影响；此外，酒精认同充分介导了社会规范的影响以及饮酒对酒精依赖的感知好处。社会规范如何影响酒精依赖的研究很少；因此，本研究对于将研究结果整合到社会规范和酒精依赖研究领域具有价值。根据研究结果，作者建议旨在阻止酒精依赖的政策应侧重于减轻饮酒的社会压力和饮酒的感知好处，以及将其他人标记为饮酒者。