Purpose

This study aims to analyse the influence of descriptive norm, perceived behavioural control, perceived threat of non-communicable disease (NCD), healthy food extension education frequency, the frequency of healthy food community group meetings, healthy food-related newspapers/magazines usage frequency, healthy food-related websites usage frequency and healthy food-related social media usage frequency towards traditional functional food consumption behaviour, especially tempeh, in Indonesia.

Design/methodology/approach

This study collected data from 99 respondents who consumed traditional functional food. The data were analysed using multiple regression.

Findings

Traditional functional food consumption behaviour is significantly influenced by descriptive norm, perceived behavioural control and the frequency of healthy food community group meetings. The traditional functional food consumption behaviour is not affected by the perceived threat of NCD, healthy food extension education frequency, healthy food-related newspapers/magazines usage frequency, healthy food-related websites usage frequency and healthy food-related social media usage frequency.

Research limitations/implications

This research investigated only one functional food type and employed a purposive sampling technique. Future research should be conducted in other contexts to examine the stability of the research findings.

Practical implications

To improve traditional functional food consumption, it is essential to ensure that people can easily consume traditional functional food. It is also essential to develop an extension education strategy that involves the community's influential person/leader and healthy food community group meetings.

Originality/value

This paper is the first that investigates traditional functional foods consumption behaviour.

中文翻译：

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传统功能食品消费行为模型

目的

本研究旨在分析描述性规范，感知的行为控制，感知的非传染性疾病（NCD）威胁，健康食品推广教育频率，健康食品社区小组会议的频率，健康食品相关报纸/杂志使用频率的影响，健康食品相关网站的使用频率和健康食品相关社交媒体的使用频率对印度尼西亚的传统功能性食品消费行为（特别是豆eh）。

设计/方法/方法

这项研究收集了来自食用传统功能食品的99位受访者的数据。使用多元回归分析数据。

发现

传统的功能性食品消费行为受到描述性规范，感知的行为控制以及健康食品社区小组会议的频率的显着影响。传统的功能性食品消费行为不受NCD的威胁，健康食品推广教育频率，健康食品相关报纸/杂志使用频率，健康食品相关网站使用频率和健康食品相关社交媒体使用频率的影响。

研究局限/意义

这项研究仅调查了一种功能食品并采用了有目的的抽样技术。未来的研究应在其他情况下进行，以检查研究结果的稳定性。

实际影响

为了提高传统功能食品的消费量，必须确保人们能够轻松食用传统功能食品。还必须制定一项扩展教育策略，让社区有影响力的人/领导人和健康食品社区小组会议参与其中。

创意/价值

本文是第一个研究传统功能食品消费行为的文献。