The purpose of the paper is to understand if the online consumer reviews differ across the review platforms over the internet. We aim to find the features of the reviews from various platforms and ultimately create a typology of the reviews for those platforms. We apply mixed methods including both quantitative and qualitative techniques to arrive at the conclusion. We find consumers share their views on the highest number of topics in the ecommerce website. Consumers share in-depth views, but on a limited number of topics in other dedicated review platforms. Social media falls somewhere in the middle among these two platforms. While looking into the contents, we could generate themes and meta-themes from these reviews. Based on these facts, we create a typology/ontology for reviews from these platforms and map the motives of reviewers from each platform into the meta-themes identified. Managers can use our findings to boost their online review strategy according to the platform of their interest.

本文的目的是了解在线消费者评论在互联网上的评论平台之间是否有所不同。我们旨在从各种平台上找到评论的功能，并最终为这些平台创建评论类型。我们采用定量和定性技术的混合方法得出结论。我们发现消费者在电子商务网站上对最多主题的看法达成了共识。消费者可以分享深入的看法，但在其他专用评论平台中只能讨论有限的主题。社交媒体介于这两个平台之间。在研究内容的同时，我们可以从这些评论中生成主题和元主题。基于这些事实，我们为来自这些平台的评论创建类型/本体，并将每个平台的评论者的动机映射到所标识的元主题中。管理人员可以根据自己感兴趣的平台，使用我们的发现来增强其在线审核策略。