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There's More Than One Perspective to Take Into Account for Successful Customer Integration Into Radical New Product Innovation: A Framework and Research Agenda
IEEE Transactions on Engineering Management ( IF 5.8 ) Pub Date : 2020-08-01 , DOI: 10.1109/tem.2019.2893060
Fiona Schweitzer , Ellis A. Van den Hende , Erik-Jan Hultink

Over the past few decades, the impact of customer integration on radical new product (RNP) innovation has been extensively investigated. To date, this important topic presents inconsistent empirical findings that must be converged. In this paper, our systematic literature review addresses these inconsistencies by taking a consolidated view of customer integration's effects on the development of RNPs. This extensive review of 153 empirical papers has two main objectives. First, we provide the primary reasons for inconsistent findings by scrutinizing the operationalizations of customer types (i.e., current customers, potential customers, ordinary users, or users with domain-specific skills) and RNPs (i.e., technological innovativeness, or both technological and market innovativeness) used in the studies, as well as the different perspectives on customer integration [i.e., customer-based idea evaluation, participation in direct and indirect idea generation, research and development (R&D) partnerships with customers, having a customer orientation, and disseminating customer knowledge via R&D-marketing collaborations]. Second, we present a synthesized view on factors in the sphere of the innovating company and the customer that influence customer integration's success along three phases of the radical innovation development process (i.e., discovery, incubation, and acceleration). Finally, we present avenues for future research and discuss managerial implications of our synthesized view.

中文翻译:

将客户成功整合到激进的新产品创新中的观点不止一个:框架和研究议程

在过去的几十年里,客户整合对激进新产品 (RNP) 创新的影响得到了广泛的研究。迄今为止,这个重要的主题提出了必须收敛的不一致的实证结果。在本文中,我们的系统文献回顾通过综合考虑客户整合对 RNP 发展的影响来解决这些不一致问题。对 153 篇实证论文的广泛审查有两个主要目标。首先,我们通过审查客户类型(即当前客户、潜在客户、普通用户或具有特定领域技能的用户)和 RNP(即技术创新性,或技术和市场创新性)在研究中使用,以及客户整合的不同视角[即基于客户的创意评估、参与直接和间接创意的产生、与客户的研发 (R&D) 伙伴关系、以客户为导向以及通过研发与营销合作传播客户知识]。其次,我们对创新公司和客户领域中影响客户整合成功的因素在激进创新发展过程的三个阶段(即发现、孵化和加速)方面提出了综合观点。最后,我们提出了未来研究的途径,并讨论了我们综合观点的管理意义。D) 与客户建立伙伴关系,以客户为导向,并通过研发与营销合作传播客户知识]。其次,我们对创新公司和客户领域中影响客户整合成功的因素在激进创新发展过程的三个阶段(即发现、孵化和加速)方面提出了综合观点。最后,我们提出了未来研究的途径,并讨论了我们综合观点的管理意义。D) 与客户建立伙伴关系,以客户为导向,并通过研发与营销合作传播客户知识]。其次,我们对创新公司和客户领域中影响客户整合成功的因素在激进创新发展过程的三个阶段(即发现、孵化和加速)方面提出了综合观点。最后,我们提出了未来研究的途径,并讨论了我们综合观点的管理意义。在激进创新发展过程的三个阶段(即发现、孵化和加速)取得成功。最后,我们提出了未来研究的途径,并讨论了我们综合观点的管理意义。在激进创新发展过程的三个阶段(即发现、孵化和加速)取得成功。最后,我们提出了未来研究的途径,并讨论了我们综合观点的管理意义。
更新日期:2020-08-01
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