This paper promotes a new academic research perspective for the analysis of industrial innovation and technological development. Specifically, it aims to apply the prescriptions of behavioral economics to conjecture, which can be the result of the battle between the firms established in a mainstream market and their disruptive or discontinuous attackers. Sometimes, differentiating between disruption and discontinuity can be misleading. Therefore, the paper proposes a definition of disruptive technology that clearly sets its necessary and sufficient conditions. This definition expands Christensen's—the pioneer and the driver behind the concept of disruptive technology—opening it to include additional casuistry. It also causes the elaboration of an additional graphic representation. This paper contributes to the academic field in several ways. First, it facilitates the understanding of a very confusing concept that results from an inconsistent use of the term in the literature. Second, it proposes a new research perspective that, in addition to explain the existing and sometimes surprising empirical evidence, also opens novel and numerous future research avenues. The contributions for business practice are the recommendations that managers can derive to improve their decision making processes related to the potential attacks of emerging technologies, differentiating between disruptive and discontinuous technologies.

中文翻译：

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中断与不连续：行为经济学的定义和研究视角

本文为产业创新和技术发展的分析提出了一种新的学术研究视角。具体来说，它旨在将行为经济学的处方应用于猜想，这可能是在主流市场中建立的公司与其破坏性或不连续攻击者之间战斗的结果。有时，区分中断和不连续性可能会产生误导。因此，本文提出了颠覆性技术的定义，明确规定了其必要条件和充分条件。这一定义扩展了克里斯滕森——颠覆性技术概念背后的先驱和推动者——将其纳入额外的诡辩。它还导致了附加图形表示的详细说明。这篇论文在几个方面对学术领域做出了贡献。首先，它有助于理解由于文献中对该术语的不一致使用而导致的非常混乱的概念。其次，它提出了一个新的研究视角，除了解释现有的有时令人惊讶的经验证据外，还开辟了新的和众多的未来研究途径。对业务实践的贡献是管理人员可以从中得出的建议，以改进与新兴技术的潜在攻击相关的决策过程，区分破坏性技术和非连续性技术。还开辟了新的和众多的未来研究途径。对业务实践的贡献是管理人员可以从中得出的建议，以改进与新兴技术的潜在攻击相关的决策过程，区分破坏性技术和非连续性技术。还开辟了新的和众多的未来研究途径。对业务实践的贡献是管理人员可以得出的建议，以改进他们与新兴技术的潜在攻击相关的决策过程，区分破坏性和非连续性技术。