Abstract Studies have developed contractor selection models to help owners evaluate and select contractors. A contractor is expected to contribute not only an exchange value in the construction stage, but also value-in-use during both the construction and operations stages. However, existing models overlook value-in-use, and thus, do not offer a complete estimation of a project's value. Thus, this study proposes a value estimation model using the service-dominant logic, which emphasizes an owner's journey throughout the project and considers both exchange value and value-in-use. The model structures and estimates construction project value according to potential events caused by the contractor. By integrating the simulation mechanism, the model compares project values among contractors. The study introduces an example project to demonstrate the utilization of the proposed model in selecting the most valuable contractor.

中文翻译：

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集成价值估算和模拟以进行承包商选择

摘要 研究开发了承包商选择模型，以帮助业主评估和选择承包商。承包商不仅要在施工阶段贡献交换价值，还要在施工和运营阶段贡献使用价值。但是，现有模型忽略了使用价值，因此无法提供对项目价值的完整估计。因此，本研究提出了一个使用服务主导逻辑的价值估计模型，该模型强调业主在整个项目中的旅程，并考虑交换价值和使用价值。该模型根据承包商引起的潜在事件构建和估算建设项目价值。通过集成模拟机制，该模型比较了承包商之间的项目价值。