This study investigated information behaviour of citrus farmers residing in rural areas of Sargodha, Pakistan. The data were collected from 120 adult male farmers through face to face interviews using preformulated questionnaire and analyzed by applying descriptive statistics. The citrus farmers required information on land preparation, soil fertility management, better citrus varieties, citrus trees protection, harvesting techniques, pest and diseases control, fertilizer applications, plantation techniques, finance, Government policies and programs, better pricing, labor information in the locality, agrochemicals, how to stop fruit drop, weather, irrigation management, pesticides application, health and safety information, buyers, collections and traders, and herbicide. These farmers relied overwhelmingly on their prior experience and interpersonal relationships such as fellow farmers/friends, progressive farmers, for agricultural information. More than two-third of these farmers did not seem to have any contact, either written or oral, with government agricultural officials. The farmers’ farm size, education, and income appeared to predict their information needs and sources. Lack of timely access, inaccessibility, unawareness, bad timing of television programs, poor economic conditions, infrequent visits of extension staff, low level of education and language barriers were the primary obstacles in information acquisition. The results will be helpful for extension agents and librarians of the public libraries in the area while making adjustments for efficient and effective information delivery. This study would make a contribution in the existing research on farmers’ crop-specific information behaviour.

本研究调查了居住在巴基斯坦萨戈达农村地区的柑桔农民的信息行为。该数据是使用预先制定的调查表通过面对面访谈从120位成年男性农民中收集的，并通过描述性统计进行了分析。柑桔农民需要以下方面的信息：土地整备，土壤肥力管理，柑桔更好的品种，柑桔树保护，收割技术，病虫害防治，肥料施用，种植技术，财政，政府政策和计划，更好的定价，当地的劳动力信息，农药，停止水果滴的方法，天气，灌溉管理，杀虫剂的使用，健康和安全信息，买家，藏品和商人以及除草剂。这些农民绝大多数依靠他们以前的经验和人际关系，例如农民/朋友，进步农民，来获取农业信息。这些农民中有超过三分之二似乎与政府农业官员没有任何书面或口头的联系。农民的农场规模，教育程度和收入似乎可以预测其信息需求和来源。信息获取的主要障碍是缺乏及时的访问，无法访问，不了解，电视节目的时间安排差，经济条件差，推广人员不常访问，教育水平低和语言障碍。该结果将有助于该地区公共图书馆的推广人员和图书馆员，同时进行有效，有效的信息传递调整。