Social media platforms have now emerged as an important medium for wider dissemination of research articles; with authors, readers and publishers creating different kinds of social media activity about the article. Some research studies have even shown that articles that get more social media attention may get higher visibility and citations. These factors are now persuading journal publishers to integrate social media plugins in their webpages to facilitate sharing and dissemination of articles in social media platforms. Many past studies have analyzed several factors (like journal impact factor, open access, collaboration etc.) that may impact social media attention of scholarly articles. However, there are no studies to analyze whether the presence of social media plugin in a journal could result in higher social media attention of articles published in the journal. This paper aims to bridge this gap in knowledge by analyzing a sufficiently large-sized sample of 99,749 articles from 100 different journals. Results obtained show that journals that have social media plugins integrated in their webpages get significantly higher social media mentions and shares for their articles as compared to journals that do not provide such plugins. Authors and readers visiting journal webpages appear to be a major contributor to social media activity around articles published in such journals. The results suggest that publishing houses should actively provide social media plugin integration in their journal webpages to increase social media visibility (altmetric impact) of their articles.

中文翻译：

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期刊网站中社交媒体插件的存在是否会导致其研究出版物受到更高的社交媒体关注

社交媒体平台现已成为更广泛传播研究文章的重要媒介；作者、读者和出版商针对文章创建了不同类型的社交媒体活动。一些研究甚至表明，获得更多社交媒体关注的文章可能会获得更高的知名度和引用。这些因素现在正在说服期刊出版商在其网页中集成社交媒体插件，以促进文章在社交媒体平台上的共享和传播。许多过去的研究分析了可能影响学术文章在社交媒体上的关注度的几个因素（如期刊影响因子、开放获取、合作等）。然而，没有研究分析期刊中社交媒体插件的存在是否会导致该期刊发表的文章在社交媒体上受到更高的关注。本文旨在通过分析来自 100 种不同期刊的 99,749 篇文章的足够大样本来弥合这一知识差距。获得的结果表明，与没有提供此类插件的期刊相比，在其网页中集成了社交媒体插件的期刊获得了更高的社交媒体提及和分享。访问期刊网页的作者和读者似乎是围绕此类期刊发表的文章进行社交媒体活动的主要贡献者。