ABSTRACT Many socio-political issues arise when predators, like the endangered Mexican gray wolf, are reintroduced into areas that are concurrently used by ranchers. There is a gap in understanding of how public dialogue convey and perpetuate the perceptions and attitudes agriculturalists hold toward predator reintroduction efforts. Our study explores how ranchers’ use of social media and interactive communication relate to this topic. Our analysis is guided by the following three theoretical elements of online communities: intellectual, social, and cultural. A qualitative design is used to explore the dialogue that conveys and perpetuates ranchers’ perceptions and attitudes to the wolf reintroduction. The cultural element-type tends to have the most influence on how information is received via online communities. This creates a cultural echo chamber, where the expression of outside views leads to defensive discussion that strengthens the culture of the community rather than foster its evolution.

中文翻译：

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牧场主对墨西哥灰狼的看法和态度：社区对话的探索

摘要 当掠食者（如濒临灭绝的墨西哥灰狼）被重新引入牧场主同时使用的区域时，就会出现许多社会政治问题。在理解公共对话如何传达和延续农学家对捕食者重新引入工作的看法和态度方面存在差距。我们的研究探讨了牧场主对社交媒体和互动交流的使用与该主题的关系。我们的分析以在线社区的以下三个理论要素为指导：知识、社会和文化。定性设计用于探索传达和延续牧场主对狼重新引入的看法和态度的对话。文化元素类型往往对通过在线社区接收信息的方式影响最大。