This article explores the institutional logics of intrapreneurial units, or groups within organizations that are designated to foster organizational innovation. Drawing on interviews with news intrapreneurs developing chatbots in news media organizations, this study shows that innovation can be stymied because of conflicting institutional logics. News intrapreneurs adopt a logic of experimentation, audience orientation, and efficiency-seeking, but that approach clashes with a journalistic logic prioritizing news workflows, formats, and associated autonomy for newsworkers. These clashing logics limit the adoption and influence of chatbots. This study illustrates the shaping influence of competing institutional logics and their negotiation in the development, deployment, and success or failure of intrapreneurial activities within organizations. The lesson is not that the existence of competing logics is, by default, a defeating proposition for innovation. Rather, this study advances scholarly understanding of the role of institutional logics in frustrating or facilitating technological adoption in organizations.

中文翻译：

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失败的发射：竞争的制度逻辑，企业内创业以及聊天机器人的案例

本文探讨了脑内单位或组织内旨在促进组织创新的组织的制度逻辑。这项研究利用对新闻内部企业家在新闻媒体组织中发展聊天机器人的采访，表明由于体制逻辑的冲突，创新可能受到阻碍。新闻内部企业家采用实验，面向受众和追求效率的逻辑，但是这种方法与新闻工作者的逻辑相冲突，后者优先考虑新闻工作流程，格式以及新闻工作者的自主权。这些冲突的逻辑限制了聊天机器人的采用和影响。这项研究说明了竞争性机构逻辑及其谈判对组织内脑内活动的发展，部署以及成败的塑造影响。教训不是，默认情况下，竞争逻辑的存在是创新失败的命题。相反，这项研究提高了学者对制度逻辑在挫败或促进组织中采用技术方面的作用的学术理解。