The sustainable development movement is an essential trend that can resist the excessive consumption and over-exploitation of resources. There have been considerable changes in the perception of the term “sustainable development” over the last 30 years. Difficulties in implementing the principles of rational use of natural resources have resulted from a general conflict between the objectives of economic development and the increasing dynamics of industrial production, the quality of the environment and the objectives of environmental protection. This research goal was to describe ways of linking sustainable development trends and the customer value management process. Research also aimed to indicate what this relationship drives. In order to process the collected individual in-depth interview (IDI) material, the author applied a qualitative analysis. As a result of the exploratory research, it was found that there is no complete agreement on who is responsible for implementing the sustainable development assumptions: producers or customers. However, the process of linking sustainable development trends and customer value management can be pointed out. According to this study, as those who make purchasing decisions, customers are the axis of this relationship. On the basis of the results of this research, as long as customers buy particular products, they will be offered by producers.

中文翻译：

---

可持续发展趋势与客户价值管理的关系

可持续发展运动是抵御资源过度消耗和过度开发的必然趋势。在过去的 30 年里，人们对“可持续发展”一词的看法发生了相当大的变化。经济发展目标与工业生产日益增长的动力、环境质量和环境保护目标之间普遍存在冲突，因此难以落实合理利用自然资源的原则。该研究目标是描述将可持续发展趋势与客户价值管理过程联系起来的方法。研究还旨在表明这种关系的驱动因素。为了处理收集到的个人深度访谈 (IDI) 材料，作者进行了定性分析。作为探索性研究的结果，发现谁负责实施可持续发展假设并没有完全一致：生产者或客户。但是，可以指出将可持续发展趋势与客户价值管理联系起来的过程。根据这项研究，作为做出购买决定的人，客户是这种关系的轴心。根据这项研究的结果，只要客户购买特定产品，生产商就会提供这些产品。可以指出将可持续发展趋势与客户价值管理联系起来的过程。根据这项研究，作为做出购买决定的人，客户是这种关系的轴心。根据这项研究的结果，只要客户购买特定产品，生产商就会提供这些产品。可以指出将可持续发展趋势与客户价值管理联系起来的过程。根据这项研究，作为做出购买决定的人，客户是这种关系的轴心。根据这项研究的结果，只要客户购买特定产品，生产商就会提供这些产品。