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Perceived Value in Sporting Events (PVSP): A Further Step for the Strategic Management
Sustainability ( IF 3.3 ) Pub Date : 2020-07-08 , DOI: 10.3390/su12145498
Josep Crespo Hervás , Vicente Prado-Gascó , María Huertas González-Serrano

The perception of sporting events spectators is a crucial area of research in the sport management field. These studies analyze different variables, the perceived value of which has gained relevance in recent years. By providing superior value to consumers, organizations can achieve a competitive advantage and guarantee their sustainability. However, a limitation found in the literature is that most of the scales used to measure it are one-dimensional or with single items, and do not provide enough information. Therefore, this study aims to analyze the psychometric properties of the Multidimensional Scale of Perceived Value (PVSE) for the evaluation of sporting events. The questionnaire was administered to a sample of 497 spectators with an average age of 36.57 years (SD = 12.23) at a basketball sporting event. The results showed the validity of the multidimensional structure of this scale for sporting events (χ 2 (gl) = 981.22 (284); S-B χ 2 (gl) = 0.93; NNFI = 0.94; IFC = 0.94; Incremental F Index (IFI) = 0.94; RMSEA (IC) = 0.057 (0.05–0.06)). Specifically, six dimensions were found to be the appropriate psychometric properties of the scale (α = 0.81). This multidimensional scale of perceived value can be a useful tool for the evaluation of sports consumer experiences, considering both the benefits and sacrifices that a spectator makes when attending a sporting event. Hence, sport managers will be able to discover how to create policies to provide more value to sports spectators, which will be reflected in the sustainability of sporting events.

中文翻译:

体育赛事中的感知价值 (PVSP):战略管理的进一步步骤

体育赛事观众的感知是体育管理领域的一个重要研究领域。这些研究分析了不同的变量,这些变量的感知价值近年来变得越来越重要。通过为消费者提供卓越的价值,组织可以获得竞争优势并保证其可持续性。然而,文献中发现的一个限制是,用于衡量它的大多数量表是一维的或单项的,并且没有提供足够的信息。因此,本研究旨在分析感知价值多维量表(PVSE)的心理测量特性,用于评估体育赛事。该调查问卷是针对 497 名平均年龄为 36.57 岁 (SD = 12.23) 的篮球运动观众进行的。结果表明该量表的多维结构对体育赛事的有效性(χ 2 (gl) = 981.22 (284);SB χ 2 (gl) = 0.93;NNFI = 0.94;IFC = 0.94;增量 F 指数(IFI) = 0.94;RMSEA (IC) = 0.057 (0.05–0.06))。具体而言,发现六个维度是该量表的适当心理测量属性(α = 0.81)。这种感知价值的多维尺度可以成为评估体育消费者体验的有用工具,考虑到观众在参加体育赛事时所做出的好处和牺牲。因此,体育管理者将能够发现如何制定政策为体育观众提供更多价值,这将反映在体育赛事的可持续性中。NNFI = 0.94;国际金融公司 = 0.94;增量 F 指数 (IFI) = 0.94;RMSEA (IC) = 0.057 (0.05–0.06))。具体而言,发现六个维度是该量表的适当心理测量属性(α = 0.81)。这种感知价值的多维尺度可以成为评估体育消费者体验的有用工具,考虑到观众在参加体育赛事时所做出的利益和牺牲。因此,体育管理者将能够发现如何制定政策为体育观众提供更多价值,这将反映在体育赛事的可持续性中。NNFI = 0.94;国际金融公司 = 0.94;增量 F 指数 (IFI) = 0.94;RMSEA (IC) = 0.057 (0.05–0.06))。具体而言,发现六个维度是该量表的适当心理测量属性(α = 0.81)。这种感知价值的多维尺度可以成为评估体育消费者体验的有用工具,考虑到观众在参加体育赛事时所做出的利益和牺牲。因此,体育管理者将能够发现如何制定政策为体育观众提供更多价值,这将反映在体育赛事的可持续性中。这种感知价值的多维尺度可以成为评估体育消费者体验的有用工具,考虑到观众在参加体育赛事时所做出的利益和牺牲。因此,体育管理者将能够发现如何制定政策为体育观众提供更多价值,这将反映在体育赛事的可持续性中。这种感知价值的多维尺度可以成为评估体育消费者体验的有用工具,考虑到观众在参加体育赛事时所做出的利益和牺牲。因此,体育管理者将能够发现如何制定政策为体育观众提供更多价值,这将反映在体育赛事的可持续性中。
更新日期:2020-07-08
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