To obtain precise personalized services in mobile commerce, the users have to disclose their personal information to the operator, which constitutes a potential threat to their privacy security. In this paper, a mobile commerce privacy security risk assessment model is established based on information entropy and Markov chain, and effective security risk measurement, and assessment method is put forward. Our method can provide accurate and quantitative results in assessing privacy disclosure risk to guide the users’ selection of safe mobile commerce applications and protect their privacy security.

中文翻译：

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基于信息熵和马尔可夫的移动商务隐私安全风险评估方法研究

为了在移动商务中获得精确的个性化服务，用户必须向运营商披露其个人信息，这对其隐私安全构成了潜在威胁。本文建立了一种基于信息熵和马尔可夫链的移动商务隐私安全风险评估模型，并提出了有效的安全风险度量方法，并提出了评估方法。我们的方法可以在评估隐私披露风险方面提供准确和定量的结果，以指导用户选择安全的移动商务应用程序并保护其隐私安全。