The aim of the article is to analyze the relationship between lifestyle changes and willingness to use sharing economy services in tourism, including peer-to-peer accommodation. On the one hand, knowledge of lifestyle changes can help adapt the product offer to the requirements of consumers. On the other hand, products that consumers use can reflect lifestyle changes. The following classification of motivations for sharing economy activity selection resulting from the subjects’ lifestyles has been proposed: personal motivations—related to economic advantages; social (conformist) motivations—resulting from the need to fit in with others; and ideological motivation—resulting from the understanding of the processes of natural environment degradation and excessive consumption. In order to gather opinions and to understand behaviors, attitudes, and preferences regarding sharing economy activities (i.e., the sharing of transportation, food, clothes, equipment, and accommodation), the focus group interview method was used (6 groups, 5–8 participants each). Discussions were conducted separately for two populations: young with time (YT) and older rich (OR). The study demonstrates lifestyle changes between the generations. YT actions are the consequence of personal and ideological motivations. OR have lifestyles that result from personal and conformist motivations. Neither population sees a relationship between participating in the sharing economy and caring for the environment and preventing excessive consumption.

中文翻译：

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共享经济与生活方式的改变，以旅游市场为例

本文的目的是分析生活方式的改变与旅游中使用共享经济服务（包括点对点住宿）的意愿之间的关系。一方面，生活方式改变的知识可以帮助使产品适应消费者的需求。另一方面，消费者使用的产品可以反映生活方式的变化。提出了以下由受试者生活方式导致的共享经济活动选择动机分类：个人动机——与经济优势相关；社会（循规蹈矩）动机——源于与他人融合的需要；和意识形态动机——源于对自然环境退化和过度消费过程的理解。为了收集意见并了解行为、态度，对于共享经济活动的偏好（即交通、食物、衣服、设备和住宿的共享），使用焦点小组访谈法（6 组，每组 5-8 名参与者）。分别针对两个人群进行了讨论：有时间的年轻人 (YT) 和年长的富人 (OR)。该研究展示了几代人之间生活方式的变化。YT 行动是个人和意识形态动机的结果。或者有源于个人和顺从动机的生活方式。两个人都没有看到参与共享经济与爱护环境和防止过度消费之间的关系。每人 5-8 名参与者）。分别针对两个人群进行了讨论：有时间的年轻人 (YT) 和年长的富人 (OR)。该研究展示了几代人之间生活方式的变化。YT 行动是个人和意识形态动机的结果。或者有源于个人和顺从动机的生活方式。两个人都没有看到参与共享经济与爱护环境和防止过度消费之间的关系。每人 5-8 名参与者）。分别针对两个人群进行了讨论：有时间的年轻人 (YT) 和年长的富人 (OR)。该研究展示了几代人之间生活方式的变化。YT 行动是个人和意识形态动机的结果。或者有源于个人和顺从动机的生活方式。两个人都没有看到参与共享经济与爱护环境和防止过度消费之间的关系。