Bulk email is a primary communication channel within organizations, with all-company messages and regular newsletters serving as a mechanism for making employees aware of policies, events, and other needed messages. Ineffective communication could result in substantial wasted employee time and lack of awareness or compliance. Previous studies on organizational emails focused mostly on recipients. However, organizational bulk email systems are a multi-stakeholder problem including recipients, communicators, and organization itself. Thus we study the effectiveness, experience, practice, and assessments of organizational bulk email systems from different stakeholders' perspectives. We conducted a quantitative study within a large organization to understand the extent to which the recipients retained the messages from the organizational bulk emails they received. We conducted a qualitative study with communicators and recipients within the organization. We delved into the bulk email distributing mechanisms of the communicators, the reading behaviors of recipients, and the bulk emails' values from communicators and recipients' points of view. We found that the recipients were not retaining most of the messages from the bulk emails though they opened a large number of them. The tools for designing and distributing organizational bulk email for communicators were very limited. The assessments on bulk emails' values and effectiveness were different between communicators and recipients. We discussed possible solutions that could improve organizational bulk emails' designing and distributing mechanisms.

中文翻译：

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学会忽略：组织范围内批量电子邮件有效性的案例研究

群发电子邮件是组织内的主要沟通渠道，全公司消息和定期通讯作为一种机制，让员工了解政策、事件和其他所需消息。无效的沟通可能会导致大量浪费员工时间以及缺乏意识或合规性。以前对组织电子邮件的研究主要集中在收件人上。然而，组织批量电子邮件系统是一个多方利益相关者的问题，包括收件人、传播者和组织本身。因此，我们从不同利益相关者的角度研究了组织批量电子邮件系统的有效性、经验、实践和评估。我们在一个大型组织内进行了一项定量研究，以了解收件人在多大程度上保留了他们收到的组织批量电子邮件中的消息。我们对组织内的传播者和接受者进行了定性研究。我们从传播者和接收者的角度深入研究了传播者的群发邮件分发机制、接收者的阅读行为以及群发邮件的价值。我们发现，尽管收件人打开了大量邮件，但他们并未保留大部分邮件。为通信者设计和分发组织批量电子邮件的工具非常有限。对群发电子邮件的价值和有效性的评估在传播者和接收者之间是不同的。