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Using the Business Model Canvas to increase the impact of green infrastructure valuation tools
Urban Forestry & Urban Greening ( IF 6.0 ) Pub Date : 2020-10-01 , DOI: 10.1016/j.ufug.2020.126776
Emma J.S. Ferranti , Anne Jaluzot

Abstract There is a range of tools available to value the ecosystem services provided by urban green infrastructure including i-Tree Eco, CAVAT, GI-Val, and more. These valuation tools quantify the natural environment in order to incorporate it within urban decision-making processes. In the UK, valuation tools have been used successfully to calculate commensurate replacement values for trees (e.g. Southwark, London), enhance the value of green infrastructure at the design stage (e.g. Wirral), and secure resource for future planting and maintenance (e.g. Wrexham). However, these valuation tools have not consistently had the desired positive impact on decision-making. In response, we have adapted the Business Model Canvas for use in green infrastructure valuation (BMC4GI) to create a framework that focuses the valuation process on the Change Objective, i.e. the decision that valuation intends to influence. The BMC4GI outlines nine building blocks to consider prior to valuation, namely; (i) Change Objective, (ii) Target Audience, (iii) Key Activities, (iv) Key Resources, (v) Key Partners, (vi) Channels, (vii) Audience Message, (viii) Cost Structure, and (ix) Revenue Streams. We link the BMC4GI to four general scenarios where valuation has proven to be successful, and provide a working example of the template based on green infrastructure valuation on a redevelopment site. BMC4GI can support any approach to green infrastructure valuation, globally, and we invite others to apply BMC4GI to create a shared case study library of good practice in green infrastructure valuation.

中文翻译:

使用商业模式画布增加绿色基础设施估值工具的影响

摘要 有一系列工具可用于评估城市绿色基础设施提供的生态系统服务,包括 i-Tree Eco、CAVAT、GI-Val 等。这些评估工具对自然环境进行量化,以便将其纳入城市决策过程。在英国,评估工具已成功用于计算树木的相应重置价值(例如伦敦南华克),在设计阶段提高绿色基础设施的价值(例如威勒尔),并确保未来种植和维护的资源(例如雷克瑟姆) )。然而,这些估值工具并未始终如一地对决策产生预期的积极影响。作为回应,我们已经调整了用于绿色基础设施估值 (BMC4GI) 的商业模型画布,以创建一个框架,将估值过程集中在变更目标上,即估值打算影响的决策。BMC4GI 概述了在估值之前要考虑的九个组成部分,即:(i) 改变目标,(ii) 目标受众,(iii) 关键活动,(iv) 关键资源,(v) 关键合作伙伴,(vi) 渠道,(vii) 受众信息,(viii) 成本结构,以及 (ix) ) 收入来源。我们将 BMC4GI 与估值已被证明是成功的四个一般场景联系起来,并提供了一个基于重建现场绿色基础设施估值的模板的工作示例。BMC4GI 可以支持全球范围内的任何绿色基础设施估值方法,
更新日期:2020-10-01
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