Mobility-as-a-Service, or MaaS, offers potential consumers access to multiple transport modes and services, owned and operated by different mobility service providers, through an integrated digital platform for planning, booking and payment. We surveyed 3985 geographically and demographically representative Australians nationwide, to understand consumer demand and willingness to pay for MaaS in Australia. Our analysis reveals that there is definitely a market for MaaS in Australia. Depending on the service offering, we find that up to 46 per cent of the Australian population would be willing to adopt MaaS. On average, consumers prefer pay-as-you-go schemes to bundled schemes that offer unlimited access to one or more transport modes and services at fixed monthly costs. Local public transport, taxis and long-distance public transport are the most popular transport services; bikeshare is the least popular. Willingness to use MaaS is strongly correlated with age and lifecycle stage: young individuals who are employed full-time are most likely to use MaaS; older adults who have retired from the workforce and whose children have left home are least likely to use MaaS. Our analysis identifies Melbourne, Canberra and Sydney as good markets for MaaS trials and early launches.

移动即服务（MaaS）通过用于计划，预订和付款的集成数字平台，为潜在的消费者提供由不同的移动服务提供商拥有和运营的多种运输模式和服务。我们对全国3985个具有地理和人口代表性的澳大利亚人进行了调查，以了解消费者的需求以及在澳大利亚购买MaaS的意愿。我们的分析表明，MaaS在澳大利亚肯定有市场。根据服务提供的内容，我们发现多达46％的澳大利亚人口愿意采用MaaS。平均而言，消费者喜欢按需付费方案而不是捆绑方案，后者以固定的每月费用无限地提供一种或多种运输方式和服务。当地的公共交通工具，出租车和长途公共交通工具是最受欢迎的交通工具；bikeshare是最受欢迎的。使用MaaS的意愿与年龄和生命周期阶段密切相关：全职工作的年轻人最有可能使用MaaS。已从劳动力中退休并且孩子们离开家中的老年人使用MaaS的可能性最小。我们的分析表明，墨尔本，堪培拉和悉尼是MaaS试用和早期发布的良好市场。