This paper investigates the price and collection rate decisions and reverse channel structure strategy of a dyadic closed-loop supply chain with corporate social responsibility and green consumers, within which the manufacturer and green consumers exhibit environmental responsibility behaviors. The manufacturer decides who to collect used products. We find that 1) the retail price, collection rate, and sales quantity may simultaneously increase with the environmental responsibility degree of the manufacturer/green consumers; 2) adopting the reverse channel with manufacturer-managed collection leads to a lower retail price, higher collection rate, or higher sales quantity than implementing the reverse channel with retailer-managed collection under certain conditions; 3) the centralized system benefits from manufacturer-managed collection if and only if the collection effectiveness of the retailer is lower than that of the manufacturer; 4) the manufacturer/supply chain benefits from manufacturer-managed collection if and only if the collection effectiveness of the retailer is relatively low; and 5) the social welfare of the decentralized system under manufacturer-managed collection may be higher than that under retailer-managed collection.

中文翻译：

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具有绿色消费者的社会责任供应链中的定价和收款率决策以及反向渠道选择

本文研究了具有企业社会责任和绿色消费者的二元闭环供应链的价格和回收率决策和逆向渠道结构策略，其中制造商和绿色消费者表现出环境责任行为。制造商决定谁来收集使用过的产品。我们发现1）零售价格、回收率和销售数量可能随着制造商/绿色消费者的环境责任程度的增加而同步增加；2）在一定条件下，采用厂家代收的逆向渠道，比起零售商代收的逆向渠道，零售价格更低、回收率更高、销量更高；3) 当且仅当零售商的收款效率低于制造商的收款时，集中系统受益于制造商管理的收款；4) 当且仅当零售商的收集效率相对较低时，制造商/供应链从制造商管理的收集中受益；5) 制造商管理收集下的分散系统的社会福利可能高于零售商管理收集下的社会福利。