This paper investigates the coordination problem of a supply chain consisting of a manufacturer and a retailer who sells products through an offline channel and an online platform. Platform power is considered to reflect the ability of the platform to enlarge the market share. We find that the supply chain can be coordinated via wholesale price and cost-sharing contracts when platform power is large, and even if platform power is small, the supply chain can still be coordinated via cost-sharing contract when delivery time sensitivity is relatively high. Most of the results are robust when the manufacturer joins the platform.

中文翻译：

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考虑交货时间决策的在线平台与供应链的协调

本文研究了由制造商和零售商组成的通过离线渠道和在线平台销售产品的供应链的协调问题。平台能力被认为是反映平台扩大市场份额的能力。我们发现，当平台功率较大时，可以通过批发价和分担费用的合同来协调供应链，即使平台功率较小，当交货时间敏感性较高时，仍然可以通过成本分摊来协调供应链。 。当制造商加入该平台时，大多数结果都是可靠的。