Accidents with chemical household products are prevalent worldwide and often involve young children. Previous research has shown that consumers use both analytical factors (e.g., warning symbols) and potentially misleading heuristics to evaluate the riskiness. However, it remains unclear whether consumers intuitively think of the specific risks of these products when handling them. We conducted an online survey with Swiss consumers (N = 1109) aiming to investigate consumer's spontaneous and prompted risk perception of chemical household products. First, we asked them about their free associations to laundry detergent, descaler, mold remover and essential oils. While participants were aware of the risks when prompted about them, they did not name them intuitively, but mainly thought of the possible uses and attributes of the product. Next, we examined prerequisites to safe handling of chemical household products. This included applied knowledge about the products, but also factors like perceived barriers to safe use. Finally, we assessed the predictors of perceived severity of accidents in order to estimate the potential behavioral changes that these predictors might elicit. For interventions, particular attention should be accorded to personal risk awareness and the perception of potential barriers, which were significantly related to the perceived severity of accidents.

化学家用产品事故在世界范围内普遍存在，并且经常涉及幼儿。先前的研究表明，消费者使用分析因素（例如警告符号）和可能具有误导性的启发法来评估风险。但是，尚不清楚消费者在使用它们时是否会直观地想到这些产品的特定风险。我们与瑞士消费者进行了在线调查（N = 1109），旨在调查消费者对化学家用产品的自发性和提示性风险感知。首先，我们询问了他们与洗衣粉，除垢剂，脱模剂和精油的免费组合。尽管参与者在提示时意识到了风险，但他们并不是凭直觉来命名，而是主要考虑产品的可能用途和属性。接下来，我们研究了安全处理化学家用产品的先决条件。这包括有关产品的应用知识，还包括诸如安全使用障碍等方面的知识。最后，我们评估了感知到的事故严重性的预测因素，以便估计这些预测因素可能引起的潜在行为变化。对于干预，