Whereas the positive impact of 360-degree video on user experience has been demonstrated, its persuasive potentials have not been fully investigated. A lab experiment compared proenvironmental 360-degree videos and unidirectional videos in their persuasive effectiveness. Environmental self-efficacy, the degree to which individuals believe that they can influence the outcomes associated with global warming, has been proposed as a moderator. In a lab experiment (N = 76), higher environmental self-efficacy participants perceived the same video content as more fun and credible while using the 360-degree feature. They also displayed higher intentions to protect the environment after interacting with the 360-degree videos.

中文翻译：

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360 度视频如何影响内容感知和环境行为：环境自我效能的调节作用

虽然 360 度视频对用户体验的积极影响已经得到证明，但其说服潜力尚未得到充分研究。一项实验室实验比较了环保 360 度视频和单向视频的说服效果。环境自我效能，即个人认为他们可以影响与全球变暖相关结果的程度，已被提议作为调节因素。在实验室实验 (N = 76) 中，环境自我效能感较高的参与者在使用 360 度功能时认为相同的视频内容更有趣、更可信。在与 360 度视频互动后，他们也表现出更高的保护环境的意愿。