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The effect of perceived financial vulnerability on prosocial activity
Journal of Behavioral Decision Making ( IF 1.8 ) Pub Date : 2020-06-25 , DOI: 10.1002/bdm.2198
Marina Motsenok 1 , Ilana Ritov 1
Affiliation  

Our research examines the effect of subjective financial vulnerability on prosocial activity. First, data from the European Survey of Health, Aging and Retirement (SHARE) revealed that higher assessment of one's financial vulnerability might be associated with prosocial motivation for social activities. Next, we manipulated participants' perception of their relative financial position compared to their peers and found that participants randomly assigned to the low financial position condition were more willing to volunteer than participants assigned to the high financial position condition. In Study 3, we manipulated participants' financial advantage. Participants who were disadvantaged in the experimental settings were more willing to volunteer and donate to charity compared to participants with financial advantage. In our final study, we examined willingness to donate to in‐group and out‐group help organizations and found that individuals of lower perceived financial standing may be motivated by the goal of increasing the strength of the social group, rather than by expectations of direct reciprocity. We also found that emotional distress mediates the relationship between perceived financial vulnerability and prosocial behavior. In line with earlier research illustrating that lower financial status promotes prosociality on an interpersonal level, we demonstrate that even momentary perception of relative financial disadvantage and vulnerability promotes prosociality in the broader social context.

中文翻译:

感知的财务脆弱性对亲社会活动的影响

我们的研究检查了主观财务脆弱性对亲社会活动的影响。首先,来自欧洲健康,衰老和退休调查(SHARE)的数据显示,对一个人的财务脆弱性的更高评估可能与社会活动的亲社会动机有关。接下来,我们操纵了参与者相对于同龄人的相对财务状况的感知,发现随机分配给低财务状况的参与者比分配给高财务状况的参与者更愿意自愿。在研究3中,我们操纵了参与者的财务优势。与具有经济优势的参与者相比,在实验环境中处于不利地位的参与者更愿意自愿参加慈善活动。在我们的最终研究中,我们研究了向团体内和团体外帮助组织捐款的意愿,发现财务状况较差的个人可能是出于提高社会团体实力的目标,而不是出于对直接互惠的期望。我们还发现,情绪困扰可以调节感知的财务脆弱性与亲社会行为之间的关系。与早期的研究表明较低的财务状况会在人际层面上促进社会繁荣相一致,我们证明,即使是对相对财务劣势和脆弱性的一时感知也能在更广泛的社会背景下促进社会繁荣。
更新日期:2020-06-25
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