Governments around the world have implemented measures to manage the transmission of coronavirus disease 2019 (COVID-19). While the majority of these measures are proving effective, they have a high social and economic cost, and response strategies are being adjusted. The World Health Organization (WHO) recommends that communities should have a voice, be informed and engaged, and participate in this transition phase. We propose ten considerations to support this principle: (1) implement a phased approach to a ‘new normal’; (2) balance individual rights with the social good; (3) prioritise people at highest risk of negative consequences; (4) provide special support for healthcare workers and care staff; (5) build, strengthen and maintain trust; (6) enlist existing social norms and foster healthy new norms; (7) increase resilience and self-efficacy; (8) use clear and positive language; (9) anticipate and manage misinformation; and (10) engage with media outlets. The transition phase should also be informed by real-time data according to which governmental responses should be updated.

世界各国政府已采取措施控制 2019 年冠状病毒病 (COVID-19) 的传播。虽然这些措施大多数被证明是有效的，但它们的社会和经济成本很高，应对策略正在调整。世界卫生组织 (WHO) 建议社区应有发言权、了解情况、参与并参与这一过渡阶段。我们提出十个考虑因素来支持这一原则：（1）分阶段实施“新常态”；(2)平衡个人权利与社会利益；(3) 优先考虑遭受负面后果风险最高的人群；（四）为医护人员和护理人员提供特殊支持；(5) 建立、加强和维持信任；(6) 吸收现有的社会规范并培育健康的新规范；（7）增强韧性和自我效能感；（8）使用清晰、积极的语言；(9) 预测和管理错误信息；(10) 与媒体接触。过渡阶段还应了解实时数据，根据这些数据更新政府的应对措施。