Abstract Social Networking Sites (SNSs) such as Instagram are a major part of the landscape of young adults' lives. SNSs are designed to encourage social connection and attention from others. However, deceptive like-seeking behaviors, which involve manipulative and deceitful acts to gain attention (e.g., buying followers, digitally modifying one's physical appearance in photos), are common on SNSs. The present study examined the relationship between deceptive like-seeking on Instagram, self-esteem and peer belonging using a longitudinal design. A total of 307 young adults (Mage = 21.35 years, SD = 1.50) completed two online surveys, 3 months apart. Rates of deceptive like-seeking and Instagram use and perceptions of self-esteem, peer belonging, and injunctive peer norms for deceptive like-seeking were collected. Path models were used to test hypotheses and determine pathways and moderators between variables at Time 1 and Time 2. Results showed that deceptive like-seeking predicted weakened feelings of peer belonging over time. Further, an interaction between self-esteem and injunctive peer norms demonstrated that only low self-esteem youth were susceptible to the effects of perceived peer norms; among these youth, those who perceived stronger peer approval increased in their deceptive like-seeking over time. These findings emphasize the dangers of dishonest online behavior for social relationships.

中文翻译：

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获得喜欢，但代价是什么？年轻人在Instagram上的欺骗性求爱、同伴归属感和自尊之间的纵向关系

摘要 Instagram 等社交网站 (SNS) 是年轻人生活的重要组成部分。SNS 旨在鼓励他人的社交联系和关注。然而，欺骗性的求爱行为在 SNS 上很常见，包括操纵和欺骗行为以获取注意力（例如，购买粉丝、对照片中的外貌进行数字修改）。本研究使用纵向设计研究了 Instagram 上欺骗性的点赞、自尊和同伴归属感之间的关系。共有 307 名年轻人（法师 = 21.35 岁，SD = 1.50）完成了两次在线调查，时间间隔为 3 个月。收集了欺骗性点赞和 Instagram 使用率以及对自尊、同伴归属感和欺骗性点赞的禁令同伴规范的看法。路径模型用于检验假设并确定时间 1 和时间 2 变量之间的路径和调节因素。结果表明，随着时间的推移，欺骗性的求爱预示着同伴归属感会减弱。此外，自尊与禁令性同伴规范之间的相互作用表明，只有自尊心低的青年才容易受到感知同伴规范的影响；在这些年轻人中，那些认为同伴认同更强的人随着时间的推移，欺骗性的求爱行为增加了。这些发现强调了不诚实的在线行为对社会关系的危害。自尊与禁令性同伴规范之间的相互作用表明，只有自尊心低的青年才容易受到感知同伴规范的影响；在这些年轻人中，那些认为同伴认同更强的人随着时间的推移，欺骗性的求爱行为增加了。这些发现强调了不诚实的在线行为对社会关系的危害。自尊与禁令性同伴规范之间的相互作用表明，只有自尊心低的青年才容易受到感知同伴规范的影响；在这些年轻人中，那些认为同伴认同更强的人随着时间的推移，欺骗性的求爱行为增加了。这些发现强调了不诚实的在线行为对社会关系的危害。