Abstract Previous research on intergroup contact examined whether mediated and non-mediated interactions with outgroup members can ameliorate attitudes toward this outgroup. Today, intergroup encounters, though, can also occur in a more passive form, for instance, browsing through an outgroup member's social media profile. This study investigates the effects of passive intergroup contact via social networking services for three distinct stigmatized groups (people with physical disabilities, schizophrenia, and transgender individuals). In an experiment (N = 1047), participants viewed a social media profile displaying a person's daily life experiences with either cues of a membership in a stigmatized group or not. Results indicated a small improvement of outgroup-related attitudes after intergroup contact. Contact effects, however, were contingent on whether participants perceived similarities with the profile owner. Findings are discussed in light of the intergroup contact hypothesis and its application to contemporary communication technologies.

中文翻译：

---

数字去污名化：接触网络资料如何减少社会刻板印象

摘要 先前关于群际接触的研究检验了与外群成员的中介和非中介互动是否可以改善对该外群的态度。然而，今天，群际相遇也可能以更被动的形式发生，例如，浏览外群成员的社交媒体资料。本研究调查了通过社交网络服务进行的被动群体间接触对三个不同的污名化群体（身体残疾、精神分裂症和跨性别者）的影响。在一项实验 (N = 1047) 中，参与者查看了社交媒体资料，该资料显示了一个人的日常生活经历，其中包括是否属于被污名化群体的成员的线索。结果表明，群际接触后，外群相关态度略有改善。然而，接触效应 取决于参与者是否认为与个人资料所有者有相似之处。根据群际接触假说及其在当代通信技术中的应用，对研究结果进行了讨论。