Novel consumer goods and services in mobility, food, homes and energy domains are needed to help mitigate climate change. Appealing attributes of low carbon innovations accelerate their diffusion out of early-adopting segments into the mass market [1,2][1], [2]. In this paper we synthesise insights on the attributes of low carbon consumer innovations across multiple domains. Using a directed literature review and content analysis, guided by Levitt's hierarchical ring model which distinguishes core from non-core attributes, we identified over 170 relevant studies across mobility, food, homes and energy domains. We extracted a set of 16 attributes generalisable to low carbon innovations across multiple domains of consumption, with the exception of energy innovations which appeal on a reduced set of attributes. Using multi-dimensional scaling techniques we found the appeal of non-core attributes varies between domains but core attributes are consistent across domains in line with Levitt's theory. As examples, low-carbon consumer innovations within mobility and food domains share non-core attributes related to improved private and public health, whereas innovations within food and home domains share non-core attributes related to technology acceptance and usability. We develop these findings to argue that many low carbon consumer innovations are currently positioned to appeal to a distinctive but limited group of early adopters who value novelty and climate benefits. To achieve mass market diffusion, product and service development, policy interventions, and communication strategies should focus on enhancing a wider set of attributes to broaden consumer appeal.

需要在交通，食品，家庭和能源领域提供新颖的消费品和服务，以帮助缓解气候变化。低碳创新的吸引人的属性加速了它们从早期采用细分市场向大众市场的传播[1,2] [1]，[2]。在本文中，我们综合总结了跨多个领域的低碳消费者创新的属性。在Levitt的分层环模型（区分核心属性和非核心属性）的指导下，通过有针对性的文献综述和内容分析，我们确定了170项有关流动性，食物，家庭和能源领域的相关研究。我们提取了一组16个属性，这些属性可推广到跨多个消费领域的低碳创新，但能源创新除外，这些创新吸引了减少的一组属性。使用多维缩放技术，我们发现非核心属性的吸引力在各个领域之间有所不同，但根据Levitt的理论，各个领域的核心属性是一致的。例如，在交通和食品领域内的低碳消费者创新具有与改善私人和公共卫生相关的非核心属性，而在食品和家庭领域内的创新具有与技术接受和可用性相关的非核心属性。我们利用这些发现来论证，许多低碳消费者创新目前定位于吸引独特但数量有限的重视新颖性和气候效益的早期采用者群体。为了实现大规模市场传播，产品和服务开发，政策干预，