Abstract Wildfire events have been impacting many parts of the United States. Of particular importance are the Wildland-Urban Interface (WUI) areas, where residential development exposes residents to increased risk from the threat of wildfire. However, evidence shows that WUI homeowners do not adequately mitigate risk through participation in programs such as Firewise USA®. In this investigation, we examined social-psychological factors that influence homeowners' intentions to adopt Firewise activities. Data were collected from a random sample of 1633 households in three wildfire-prone WUI areas of southern California. Structural equation modeling results illustrated that homeowners' perceived effectiveness of Firewise activities, along with their perceived risk of wildfire, significantly influenced their intentions to adopt suggested activities. We also found that respondents' past experience with wildfire and home attachment increased their intentions to adopt Firewise activities. Furthermore, the congruence between agency's and individuals' values (i.e., salient value similarity) increased homeowners' trust in agency management and information, and, subsequently, their perceptions of the effectiveness of wildfire risk mitigation activities. Alternately, past experience with wildfire diminished trust in agencies responsible for wildland fire mitigation. Our findings shed light on the ambiguities surrounding the role of past experience, risk perception, and place attachment in hazard preparedness. In addition to risk communication and promoting action effectiveness, our findings illustrate the importance of integrating cognitive heuristics and emotional bonds along with existing rational, evaluative models of decision-making to encourage homeowners' wildfire risk mitigation behavior.

中文翻译：

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对减轻房主野火的社会心理驱动因素的检查

摘要 野火事件已经影响到美国的许多地方。特别重要的是荒地-城市界面 (WUI) 区域，这里的住宅开发使居民面临更大的野火威胁风险。然而，有证据表明 WUI 房主并没有通过参与 Firewise USA® 等计划来充分降低风险。在本次调查中，我们研究了影响房主采用 Firewise 活动意图的社会心理因素。数据是从加利福尼亚南部三个易发生野火的 WUI 地区的 1633 个家庭的随机样本中收集的。结构方程建模结果表明，房主感知 Firewise 活动的有效性，以及他们感知的野火风险，显着影响了他们采用建议活动的意图。我们还发现，受访者过去在野火和家庭依恋方面的经历增加了他们采用 Firewise 活动的意愿。此外，机构和个人价值观之间的一致性（即显着价值相似性）增加了房主对机构管理和信息的信任，进而增加了他们对减轻野火风险活动有效性的看法。或者，过去的野火经验减少了对负责减轻野火的机构的信任。我们的研究结果阐明了围绕过去经验、风险感知和地方依恋在灾害准备中的作用的模糊性。除了风险沟通和促进行动有效性，