The connection between self-reported personal values and socially desirable responding in social psychology has been backed up by little empirical evidence. This study expands upon the pioneering work carried out by Schwartz and colleagues by analyzing the relationship between values and social desirability through the use of different self-report measures of values and by considering the multidimensional nature of social desirability. The study involved 224 Italian respondents (63.4% female, mean age = 22.39, SD = 2.47) who completed a questionnaire. Results confirmed Schwartz et al.’s previous findings supporting the substantive hypothesis. Specifically, impression management was more related to values highlighting the importance of social harmony (i.e., conservation and self-transcendence) rather than to those characterized by a personal focus (i.e., openness to change and self-enhancement). However, a different pattern of connection was found for self-deceptive enhancement. This study addresses how to deal with social desirability in research into personal values.

很少有经验证据支持自我报告的个人价值观与社会心理学中的社会期望回应之间的联系。这项研究是在施瓦茨及其同事进行的开创性工作的基础上进行的，该工作通过使用价值的不同自我报告方法分析价值与社会期望之间的关系，并考虑了社会期望的多维性质。该研究纳入了完成问卷调查的224名意大利受访者（女性占63.4％，平均年龄= 22.39，SD = 2.47）。结果证实了Schwartz等人的先前发现支持了实质性假设。具体而言，印象管理与强调社会和谐重要性的价值观（即，保护和自我超越），而不是那些以个人为关注重点（即开放的变化和自我提升）的人。但是，发现了一种自欺欺人的增强连接方式。这项研究解决了在个人价值研究中如何应对社会的渴望。