ABSTRACT

Smart wearables are revolutionising how users communicate and acquire information. Yet, the user benefits of smart wearables largely depend on the devices’ ability to collect and analyze a large amount of user data, shaping smart wearables-privacy paradox. The current study explores user responses to the smart wearables-privacy paradox through a survey with smartwatch users (N = 494). Using a cluster analysis method, we identified three distinct groups of smartwatch users – ambivalent, benefit-oriented, and neutral – based on their responses to the smart wearables-privacy paradox. The ambivalent users, who exhibit high levels of both perceived benefit and privacy concerns, were the largest group, followed by benefit-oriented, and neutral groups. We found that the ambivalent users, compared to the benefit-oriented users, tend to be young, male and highly educated, and to show high levels of technology self-efficacy and smartwatch usage. However, the ambivalent users displayed less positive attitudes and a lower continued intention of using the smartwatches than the benefit-oriented users.

摘要

智能可穿戴设备正在彻底改变用户交流和获取信息的方式。然而，智能可穿戴设备的用户利益很大程度上取决于设备收集和分析大量用户数据的能力，从而形成智能可穿戴设备隐私悖论。当前的研究通过对智能手表用户的调查来探索用户对智能可穿戴设备隐私悖论的反应 ( N = 494）。我们使用聚类分析方法，根据他们对智能可穿戴设备隐私悖论的反应，确定了三组不同的智能手表用户——矛盾的、利益导向的和中立的。表现出高度感知利益和隐私担忧的矛盾用户是最大的群体，其次是利益导向和中立群体。我们发现，与利益导向的用户相比，矛盾的用户往往是年轻、男性和受过高等教育，并且表现出较高的技术自我效能感和智能手表使用水平。然而，与利益导向用户相比，矛盾用户表现出的积极态度和继续使用智能手表的意愿较低。