Despite the importance of the baby boomer generation, there is relatively scarce research focused on that consumer group. Based on the framework of product experience, this study explores the experiences of older baby boomers associated with consumer-clothing attachment. The interpretive approach utilized in-depth interviews with 18 older baby boomers born between 1946 and 1955 to enquire about their experiences with attached clothing. Participants were asked to bring to the interview photographs of the clothing they had become more attached to. Findings indicate that the experiences of older baby boomers with attached clothing are mainly created, developed, and maintained via all three dimensions of product experience; aesthetic properties of the product, positive emotions triggered by the product, and the symbolic and instrumental meanings associated with the product. However, the aesthetic properties and positive emotions related to those products were bound to its assigned meanings. Meaning varied and was classified as associations with: identity or the belief that the object is a self-extension; memories or the connection with the past; social standing or sense of status; and strong associations with utility. For all participants, the stronger the experience of meaning with a specific product, the stronger the level of attachment towards that product. This qualitative investigation extends the understanding of the framework of product experience and the concept of consumer-clothing attachment. Contributions offer opportunities to marketers and designers who seek to better understand the experiences behind baby boomers’ clothing attachment.

中文翻译：

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美国婴儿潮时期婴儿服装的产品体验

尽管婴儿潮一代的重要性，但针对该消费者群体的研究相对较少。基于产品经验的框架，本研究探讨了与婴儿服装依恋相关的婴儿潮一代的经历。这种解释方法是对1946年至1955年间出生的18名较大的婴儿潮一代进行了深入访谈，以询问他们在穿着衣服时的经历。参与者被要求带上他们更加依恋的衣服的照片。研究结果表明，较大的婴儿潮时期出生的婴儿附有衣服的体验主要是通过产品体验的所有三个方面来创建，开发和维护的。产品的美学特性，产品触发的积极情绪，以及与产品相关的符号和工具含义。但是，与这些产品相关的美学特性和积极情感受到其指定含义的约束。含义各不相同，并被归类为与以下各项的关联：身份或对象是自我扩展的信念；回忆或与过去的联系；社会地位或地位感；并与实用程序紧密关联。对于所有参与者，特定产品含义的体验越强，对该产品的依恋程度就越强。这项定性调查扩展了对产品体验框架和消费者对衣服的概念的理解。