This study investigated how various dimensions of body dissatisfaction of men in Generation Y (i.e., body dissatisfaction-weight, body dissatisfaction-muscles, and body dissatisfaction-height) influenced their clothing related behavioral responses, including clothing image avoidance and clothing purchase behavior. Self-esteem was included as a predictor variable for the three dimensions of body dissatisfaction. Data were collected through an online survey from heterosexual Generation Y men. Results indicated that self-esteem negatively influenced the three dimensions of body dissatisfaction differently; only the body dissatisfaction-weight dimension influenced men’s clothing image avoidance and clothing purchase behavior, when controlling for body dissatisfaction-muscles and body dissatisfaction-height. The findings were discussed, and implications were provided in the current study.

中文翻译：

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通过自尊和身体不满来预测Y一代男人的着装行为

这项研究调查了Y代男性身体不满意的各个方面（例如，身体不满体重，身体不满肌肉和身体不满高度）如何影响他们与服装相关的行为反应，包括避免服装形象和购买服装行为。自尊被作为身体不满三个维度的预测变量。数据是通过在线调查从异性恋Y一代男性中收集的。结果表明，自尊对身体不满的三个方面的影响不同。在控制身体不满肌肉和身体不满高度时，只有身体不满重量尺寸影响了男人的服装形象避免和购买行为。讨论了发现，