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Personality Traits and Consumption of Wine and Beer
Journal of Wine Economics ( IF 1.6 ) Pub Date : 2019-11-15 , DOI: 10.1017/jwe.2019.34
Geir W. Gustavsen , Kyrre Rickertsen

Little attention has been paid to the effects of personality traits on the consumption of wine and beer. We used a survey to investigate the associations between personality traits and the differences in expected consumption frequencies of wine and beer for 3,482 Norwegian respondents. High scores on extraversion and openness to experiences increased the expected frequency of wine consumption, high score on agreeableness reduced the frequency of wine consumption, while scores on conscientiousness and neuroticism had no effects. For beer, there were no significant effects between personality traits and the frequency of consumption. (JEL Classification: D12, Q13).

中文翻译:

葡萄酒和啤酒的性格特征与消费

很少有人注意到人格特征对葡萄酒和啤酒消费的影响。我们使用一项调查来调查 3,482 名挪威受访者的性格特征与葡萄酒和啤酒的预期消费频率差异之间的关联。外向性和开放性的高分增加了饮酒的预期频率,宜人性的高分降低了饮酒的频率,而尽责性和神经质的评分没有影响。对于啤酒,性格特征和消费频率之间没有显着影响。(JEL 分类:D12、Q13)。
更新日期:2019-11-15
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