This paper assesses the ability of alternative fare system designs to change the modal-share of public transport use, as well as their corresponding impact on company revenues. Specifically, we provide evidence for how switching from flat to distance fares or from integrated to non-integrated tickets affects both the ridership and the financial situation of public transport companies. Secondly, because distributional concerns are at the heart of the policy debate, we evaluate the impact of the alternative fare schemes on equity. We distinguish between commuting and personal travel purposes. Focusing on the Metropolitan Region of Barcelona, our analysis shows that different pricing structures have only a moderate effect on ridership, while the potential for revenue changes is higher. Regarding equity, our results reveal that the distributional profiles of alternative pricing strategies are quite homogeneous. However, there appears to be a mild regressive effect when an integrated fare system is removed. Our results may help to guide policy decisions related to public transport pricing strategies.

本文评估了替代票价系统设计改变公共交通使用方式份额的能力，以及它们对公司收入的相应影响。具体而言，我们提供证据说明从固定票价转换为远距离票价，或从综合票价转换为非综合票价如何影响公共交通公司的乘客量和财务状况。其次，由于分配问题是政策辩论的核心，因此我们评估了替代票价计划对公平性的影响。我们区分通勤和个人旅行目的。着眼于巴塞罗那大都市区，我们的分析表明，不同的定价结构对乘车率仅产生中等影响，而收入变化的可能性更高。关于权益，我们的结果表明，替代定价策略的分布特征是相当均一的。但是，取消综合票价系统后，似乎会产生轻微的倒退效果。我们的结果可能有助于指导有关公共交通定价策略的政策决策。