Focus groups and serious gaming in climate change communication research—A methodological review,WIREs Climate Change

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Focus groups and serious gaming in climate change communication research—A methodological review
WIREs Climate Change ( IF 9.4 ) Pub Date : 2020-06-03 , DOI: 10.1002/wcc.664
Victoria Wibeck ₁ , Tina‐Simone Neset ₁

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This article explores the methodological challenges and opportunities of climate change communication research in a digital landscape. It scrutinizes the potential and limitations of combining group‐based qualitative interview methods, such as focus groups, with new digital media tools such as serious games. The paper brings together three strands of research: Climate change communication studies, methods literature on focus groups, and literature on (digital) serious gaming. Our review demonstrates that studies that deliberately combine focus groups methods with serious gaming have hitherto been scarce. There is a proliferation of digital visualization tools in climate change communication. We therefore see the need to critically explore what and how the integration of digital tools into qualitative group‐based studies can contribute to enhancing research into climate change communication and knowledge development. To illuminate the opportunities and challenges for the integration of serious gaming in focus group studies in the area of climate change communication, we bring in a few illustrative examples from a research project that integrated focus group methodology with a serious game on climate adaptation in Nordic agriculture. Introducing digital serious games in focus group‐based climate change communication studies can benefit climate change communication research in at least three ways: (a) by spurring participants’ in‐depth discussions, facilitating analysis of how sense‐making occurs; (b) by providing opportunities to evaluate features of the game itself and to develop it for different target audiences; and (c) by forming part of participatory climate change communication activities, engaging lay people and/or experts in co‐creating knowledge.

中文翻译：

气候变化传播研究中的焦点小组和严肃的游戏-方法论综述

本文探讨了数字环境下气候变化传播研究的方法论挑战和机遇。它研究了将基于小组的定性访谈方法（例如焦点小组）与新的数字媒体工具（例如严肃的游戏）相结合的潜力和局限性。该论文汇集了三部分研究：气候变化传播研究，焦点小组的方法文献和（数字）严肃游戏的文献。我们的评论表明，迄今很少有研究将焦点小组方法与严肃的博弈相结合。在气候变化交流中，数字可视化工具正在大量增加。因此，我们认为有必要批判性地探索将数字工具整合到基于定性的小组研究中的方式和方式，以及如何有助于加强对气候变化交流和知识发展的研究。为了阐明将严肃的游戏纳入气候变化交流领域的焦点小组研究中的机遇和挑战，我们从一个研究项目中引入了一些说明性示例，这些例子将焦点小组方法与关于北欧农业的气候适应问题的严肃游戏相结合。在基于焦点小组的气候变化传播研究中引入数字严肃游戏至少可以通过三种方式使气候变化传播研究受益：（a）通过激发参与者的深入讨论，促进对如何产生感性的分析；（b）通过提供机会来评估游戏本身的功能并为不同的目标受众开发游戏；（c）通过参与气候变化交流活动的一部分，让非专业人士和/或专家共同创造知识。

更新日期：2020-06-03

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