ABSTRACT

Personal Intelligent Agents (PIAs) like Siri and Alexa are becoming more popular among users. In this paper, we investigate the effect of humour and voice of personal intelligent agents, their impact on users’ perceptions of intelligence and anthropomorphism, and the relationship of these perceptions with cognitive- and emotion-based trust. The results from an online experiment show that humour and voice significantly and positively influence users’ perceptions of anthropomorphism. These perceptions positively impact users’ emotion-based trust, which increases their intention to use the PIA. We also find that perceptions of intelligence shape users’ cognitive-based trust in the PIA. Our model is novel because it examines two key design characteristics of PIAs and articulates their effects on user perceptions. The effect of human-like characteristics, specifically humour and voice, on perceptions of intelligence and anthropomorphism and the potential impact on users’ cognitive- and emotion-based trust in PIAs have not been explored in an IS context.

摘要

Siri 和 Alexa 等个人智能代理 (PIA) 在用户中越来越受欢迎。在本文中，我们调查了个人智能代理的幽默和声音的影响，它们对用户对智能和拟人化感知的影响，以及这些感知与基于认知和情感的信任的关系。一项在线实验的结果表明，幽默和声音显着且积极地影响用户对拟人化的看法。这些认知对用户基于情感的信任产生积极影响，从而增加了他们使用 PIA 的意愿。我们还发现，对智能的感知塑造了用户对 PIA 的基于认知的信任。我们的模型是新颖的，因为它检查了 PIA 的两个关键设计特征并阐明了它们对用户感知的影响。