Promotional 360^∘ videos are now widely used to promote touristic sites, giving consumers a more immersive glimpse of what they can expect from those places. However, these 360^∘ videos often comprise so much information that it overloads the users, not allowing them to benefit from such a rich multimedia experience. To overcome this issue, we propose and evaluate a novel method that allows the experience of immersive 360^∘ promotional videos to be more interactive and informative without overloading users. The evaluation study focuses on how the proposed interaction method performs versus the non-interactive method in terms of user satisfaction, presence, and cybersickness in both a low-immersive (computer monitor) setup and an immersive platform (head-mounted display (HMD)). Our sample (N = 50) was randomly divided into four groups: 360^∘ (computer monitor without interaction), 360^∘Interaction (computer monitor with interaction), IVR360^∘ (HMD without interaction) and IVR360^∘Interaction (HMD with interaction). The results show that the novel proposed method is preferred by users over the non-interactive approach regardless of the setup (low-immersive or immersive). For cybersickness, there were no differences across all the experimental scenarios. We conclude that our method has the potential to bring added value to touristic promotion when compared to conventional promotional approaches.

促销360个^∘视频都广泛应用促进了旅游景点，给消费者的，他们可以从那些地方所期望的更逼真的一瞥。但是，这些^360∘视频通常包含太多信息，以至于使用户超负荷，从而使他们无法从如此丰富的多媒体体验中受益。为了克服这个问题，我们提出并评估了一种新颖的方法，该方法可让您体验沉浸式360^度宣传视频，使其更具互动性和信息量，而不会导致用户超载。评估研究的重点是在低沉浸式（计算机监视器）设置和沉浸式平台（头戴式显示器（HMD））中，在用户满意度，状态和网络疾病方面，建议的交互方法相对于非交互方法的性能如何）。我们的样品（N = 50）随机分为四组：360 ^∘（计算机监视器无相互作用），360 ^∘相互作用（计算机监视器与交互），IVR360 ^∘（HMD无相互作用）和IVR360 ^∘交互（HMD与交互）。结果表明，无论设置如何（低沉浸式或沉浸式），新提出的方法都比非交互式方法更受用户青睐。对于晕车病，所有实验方案之间均无差异。我们得出的结论是，与传统促销方法相比，我们的方法有可能为旅游促销带来附加值。