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Impact of discerning reliability preferences of riders on the demand for mobility-on-demand services
Transportation Letters ( IF 2.8 ) Pub Date : 2019-11-12 , DOI: 10.1080/19427867.2019.1691298
Prateek Bansal 1 , Yang Liu 1 , Ricardo Daziano 1 , Samitha Samaranayake 1
Affiliation  

ABSTRACT

We formalize one aspect of reliability in the context of Mobility-on-Demand (MoD) systems by acknowledging the uncertainty in the pick-up time of these services. This study answers two key questions: i) how the difference between the stated and actual pick-up times affect the propensity of a passenger to choose an MoD service? ii) how an MoD service provider can leverage this information to increase its ridership? We conduct a discrete choice experiment in New York to answer the former question and adopt a micro-simulation-based optimization method to answer the latter question. In our experiments, the ridership of an MoD service could be increased by up to 10% via displaying the predicted wait time strategically.



中文翻译:

驾驶员对可靠性的偏爱偏好对按需移动服务需求的影响

摘要

通过承认这些服务的接机时间不确定性,我们在按需移动(MoD)系统的上下文中形式化了可靠性的一个方面。这项研究回答了两个关键问题:i)规定的接送时间与实际接送时间之间的差异如何影响乘客选择MoD服务的倾向?ii)国防部服务提供商如何利用这些信息来增加其载客量?我们在纽约进行了离散选择实验来回答前一个问题,并采用基于微模拟的优化方法来回答后一个问题。在我们的实验中,通过策略性地显示预测的等待时间,可以将MoD服务的载客量提高多达10%。

更新日期:2019-11-12
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