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Investigation of color‐emotion associations of the university students
Color Research and Application ( IF 1.2 ) Pub Date : 2020-05-28 , DOI: 10.1002/col.22522
Ümit Demir 1
Affiliation  

This study aims to research the effect of the interface background color choice on the emotion of university students. The study group consisted of 929 Turkish students studying at the vocational colleges of technical and social sciences in Çanakkale Onsekiz Mart University, Turkey. In this study, the descriptive method was used. A color effect form developed by the researcher was used. The validity of the tool was controlled by the faculty members in the Guidance and Psychological Counseling Department of Canakkale Onsekiz Mart University. The analysis of the findings showed that primary, secondary, and tertiary colors had positive impacts on the participants' perceptions except for gray color. In this negative perception, the boredom perception of the gray was affective. The colors having the most positive perceptions of the participants were white, blue, and red. In the positive perception of these colors, their perception of relaxing and encouraging was effective. In the colors' effect, there were significant differences according to the gender and academic education department. Red, black, white, gray, and purple colors' effect changed according to gender, while red, blue, and purple colors' effect changed according to the education department. As a result, this study, which is conducted with the participation of a large number and the usage of software, is expected to be a good reference on color perception and color design for software interface designers.

中文翻译:

大学生的色彩情感联想调查

本研究旨在研究界面背景颜色选择对大学生情绪的影响。该研究小组由929名土耳其学生组成,他们在土耳其ÇanakkaleOnsekiz Mart大学的技术和社会科学职业学院学习。在这项研究中,使用了描述性方法。使用了研究人员开发的色彩效果表格。该工具的有效性由Canakkale Onsekiz Mart大学的指导和心理咨询部门的教职员工控制。对调查结果的分析表明,除了灰色外,原色,第二色和第三色对参与者的感知都有积极影响。在这种否定的感知中,灰色的无聊感知是情感的。参与者最满意的颜色是白色,蓝色和红色。在对这些颜色的积极认识中,他们对放松和鼓励的认识是有效的。在色彩效果上,根据性别和学历教育部门的不同,存在显着差异。红色,黑色,白色,灰色和紫色的效果根据性别而变化,而红色,蓝色和紫色的效果根据教育部门而变化。结果,在大量参与和软件使用的情况下进行的这项研究有望为软件界面设计人员的色彩感知和色彩设计提供良好的参考。在色彩效果上,根据性别和学历教育部门的不同,存在显着差异。红色,黑色,白色,灰色和紫色的效果根据性别而变化,而红色,蓝色和紫色的效果根据教育部门而变化。结果,在大量参与和软件使用的情况下进行的这项研究有望为软件界面设计人员的色彩感知和色彩设计提供良好的参考。在色彩效果上,根据性别和学历教育部门的不同,存在显着差异。红色,黑色,白色,灰色和紫色的效果根据性别而变化,而红色,蓝色和紫色的效果根据教育部门而变化。结果,在大量参与和软件使用的情况下进行的这项研究有望为软件界面设计人员的色彩感知和色彩设计提供良好的参考。
更新日期:2020-05-28
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