New product development (NPD) is a process of interactions among multiple parties. With stronger competition in the electronic product market, reducing NPD cycle time has become a common important subject in the information technology (IT) industry. The main topic of this research is process improvements in the research and development (R&D) department of the case company by studying how product competitiveness can be enhanced in the current rapid proceeding technology industry. The process-oriented and hierarchical structure is used to analyze the processes of a new printed circuit board (PCB) design and test, and then a modified design chain operations reference (DCOR) model is introduced to explore problems and suggest corresponding solutions. This research also specifies a clear design chain structure for the case firm and improves its R&D process by brainstorming. The goal is to increase the case firm’s PCB design chain efficiency by shortening the delivery time and reducing the problems of risks arising during the NPD. Finally, this research reviews the essence of the design chain management, draws conclusions, and points out directions for future research.

中文翻译：

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印刷电路板新产品开发中改进设计链运作参考模型的开发：案例研究

新产品开发（NPD）是多方之间互动的过程。随着电子产品市场竞争的加剧，减少NPD周期时间已成为信息技术（IT）行业中一个常见的重要主题。这项研究的主题是通过研究如何在当前快速发展的技术行业中提高产品竞争力来改善案例公司研发部门的流程。面向过程的分层结构用于分析新印刷电路板（PCB）的设计和测试过程，然后引入修改的设计链操作参考（DCOR）模型来探索问题并提出相应的解决方案。该研究还为案例公司指定了清晰的设计链结构，并通过集思广益改进了其研发过程。目的是通过缩短交货时间并减少NPD期间出现的风险问题来提高案例公司的PCB设计链效率。最后，本研究回顾了设计链管理的实质，得出结论，并指出了未来研究的方向。