Purchasing a property entails making rankings, comparisons, and trade-offs among various housing characteristics. When trying to sell a house, real estate brokers take on an important role as a middle-person between the seller and buyer. Thus, this research sets up a dynamic price recommendation method for housing purchases and applies the fuzzy multiple criteria decision making (FMCDM) technique, so as to realize housing quality and evaluation. We utilize this method based on the prospect theory of the loss aversion effect, in order to aid real estate brokers’ job of coordinating between the seller and buyer. The method helps us to provide an objective view of the evaluation matrix. From the pricing strategy, the results are able to match price versus quality and improve brokers’ intermediation effects. The brokers can subsequently make recommendations regarding a suitable price, decisions on negotiation strategies to reach an agreement, and settle upon an acceptable price.

中文翻译：

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基于混合多准则决策模型的购房计划评价模型

购买房产需要在各种住房特征之间进行排名，比较和权衡。在试图出售房屋时，房地产经纪人在买卖双方之间扮演着中间人的角色。因此，本研究建立了一套动态的购房价格推荐方法，并应用了模糊多准则决策（FMCDM）技术，以实现住房质量和评价。为了避免房地产经纪人在买卖双方之间的协调工作，我们基于损失厌恶效应的预期理论运用了这种方法。该方法有助于我们提供评估矩阵的客观视图。通过定价策略，结果能够使价格与质量相匹配，并改善经纪人的中介效果。