Key message Chestnut timber is a resource that has so far been underestimated. The production of laminated chestnut beams represents important progress; it is necessary to check its market performances and the opportunities offered from non-market characteristics. To ensure competitiveness margins in the future, dedicated chestnut timber policy is required. Context European Union policies for sustainable development converge towards the enhancement of forest resources. Hypothesis: enlargement of the range of wood products and increase in timber products usage can only be achieved if these products are more competitive than conventional. Aims With respect to conifer timber, chestnut timber has competitive characteristics. However, chestnut timber has had very few opportunities for market development in the last decades. As result of its competitiveness margins, the laminated chestnut beams process has recently developed. For this product, a conventional market or competitiveness space has been established as well as its extension in relation to non-market characteristics. Methods Market space has been defined by determining the producer’s reserve price limits, using the cost approach criteria; the consumer’s upper limit, using the market comparison approach; the expansion of the upper limit for the non-market characteristics, the environmentally friendly consumer price, determined through interviews with a sample of responsible consumers. Results Limits are: the producer’s reserve price is 752.68 €/m 3 ; the consumer’s reserve price is 918.77 €/m 3 ; in the main regional market (Rome district), the environmentally friendly consumer’s price is 1164.08 €/m 3 . Conclusion Knowledge of the various market limits of chestnut timber allows producers to assess its competitive margins. Conservation over time of these margins, however, requires dedicated governance, as well as the adoption of a forest strategy aimed at promoting the timber production quality and a marketing plan to promote the knowledge of the characteristics of chestnut wood (market and non-market characteristics) and increase the number of responsible consumers.

中文翻译：

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板栗木层压制品的竞争力和竞争优势

关键信息 栗木是一种迄今为止被低估的资源。板栗梁生产取得重要进展；有必要检查其市场表现和非市场特征提供的机会。为了确保未来的竞争优势，需要专门的板栗木材政策。背景 欧盟的可持续发展政策趋向于加强森林资源。假设：只有当这些产品比传统产品更具竞争力时，才能实现扩大木制品范围和增加木制品使用量。目的 就针叶树木材而言，板栗木材具有竞争特性。然而，板栗木材在过去几十年中几乎没有市场开发机会。由于其竞争优势，最近开发了层压板栗梁工艺。对于该产品，已经建立了传统的市场或竞争力空间，以及与非市场特征相关的扩展。方法 市场空间是通过使用成本法标准确定生产者的底价限制来定义的；消费者的上限，采用市场比较法；扩大非市场特征的环保消费价格上限，通过对负责任消费者样本的访谈确定。结果限制为：生产商的底价为 752.68 €/m 3 ；消费者的底价为 918.77 €/m 3 ；在主要区域市场（罗马区），环保消费者的价格为 1164.08 €/m 3 。结论 了解板栗木材的各种市场限制使生产商能够评估其竞争利润。然而，随着时间的推移保护这些边缘需要专门的治理，以及采用旨在提高木材生产质量的森林战略和营销计划，以促进对板栗木材特性（市场和非市场特性）的了解) 并增加负责任消费者的数量。