The present study aims to explore Korean domestic tourists’ decision-making processes by utilizing an extended model of goal-directed behavior (EMGB) as a theoretical framework. Integrating government policy (PLY) and protection motivation for smog (PMS) with the original model of goal-directed behavior (MGB) makes it easier to better understand the formation process of tourists’ behavioral intentions for domestic travel. Structural equation modeling (SEM) is employed to identify the structural relationships among the latent variables. The results of the EMGB indicated that desire had the strongest effect on the behavioral intention of tourists to travel domestically; positive anticipated emotion is the main source of desire, followed by negative anticipated emotion. Government PLY on smog has a significant, positive and indirect effect on behavioral intentions of domestic or potential tourists through the protection motive theory. We found that desires are verified as a determinant of the behavioral intention’s formation, more significant than that of perceived behavioral control, frequency of past behavior and protection motivation. In addition, this study offers theoretical and practical suggestions.

中文翻译：

---

烟雾相关因素对韩国国内游客决策过程的影响。

本研究旨在通过使用目标导向行为（EMGB）的扩展模型作为理论框架来探索韩国国内游客的决策过程。将政府政策（PLY）和对烟雾的保护动机（PMS）与目标导向行为（MGB）的原始模型相结合，可以更轻松地更好地了解游客进行家庭旅行的行为意图的形成过程。结构方程模型（SEM）用于识别潜在变量之间的结构关系。EMGB的结果表明，欲望对游客国内旅行的行为意图的影响最大。积极的预期情绪是欲望的主要来源，其次是消极的预期情绪。政府对烟雾的PLY具有重要意义，通过保护动机理论对国内或潜在游客的行为意图产生积极和间接的影响。我们发现，欲望被证实为行为意图形成的决定因素，比感知到的行为控制，过去行为的频率和保护动机更为重要。此外，本研究提供了理论和实践建议。