PURPOSE OF REVIEW HIV/AIDS and sexual health research has increasingly relied on online recruitment in recent years. However, as potential online recruitment avenues (e.g., dating and sexual networking applications, websites, social media) have proliferated, navigating this process has become increasingly complex. This paper presents a practical model to guide researchers through online recruitment irrespective of platform. RECENT FINDINGS The CAN-DO-IT model reflects 7 iterative steps based on work by the authors and other investigators: conceptualize scope of recruitment campaign, acquire necessary expertise, navigate online platforms, develop advertisements, optimize recruitment-to-enrollment workflow, implement advertising campaign, and track performance of campaigns and respond accordingly. Online recruitment can accelerate HIV/AIDS research, yet relatively limited guidance exists to facilitate this process across platforms. The CAN-DO-IT model presents one approach to demystify online recruitment and reduce enrollment barriers.

中文翻译：

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CAN-DO-IT 模型：开发和完善艾滋病毒/艾滋病和性健康研究在线招聘的流程。


回顾目的 近年来，艾滋病毒/艾滋病和性健康研究越来越依赖于在线招募。然而，随着潜在的在线招聘途径（例如，约会和性网络应用程序、网站、社交媒体）的激增，引导这一过程变得越来越复杂。本文提出了一种实用模型来指导研究人员进行在线招聘，无论平台如何。最近的发现 CAN-DO-IT 模型反映了基于作者和其他研究人员工作的 7 个迭代步骤：概念化招聘活动的范围、获取必要的专业知识、浏览在线平台、开发广告、优化招聘到注册工作流程、实施广告活动，并跟踪活动的绩效并做出相应的响应。在线招聘可以加速艾滋病毒/艾滋病研究，但促进跨平台这一进程的指导相对有限。 CAN-DO-IT 模型提出了一种揭开在线招聘神秘面纱并减少招生障碍的方法。