The term “Antarctic ambassadorship” is increasingly used to represent an individual’s connection to Antarctica and their subsequent advocacy. However, there is little clarity regarding the concept. To address this, we combined a literature review with an expert elicitation workshop. We argue that (i) the concept of Antarctic ambassador has been understood in myriad ways; (ii) Antarctic ambassadors have a connection to, knowledge of and passion for Antarctica; (iii) they also have a commitment to defending and advancing Antarctic values and (iv) Antarctic ambassadorship is about more than advocacy. We propose the first comprehensive definition of Antarctic ambassadorship. We hope this will provide a cornerstone upon which future research, and a more informed governance of Antarctic tourism, can be built.

中文翻译：

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什么和谁是南极大使？

“南极大使”一词越来越多地用于代表个人与南极洲的联系及其随后的宣传。但是，这个概念几乎没有明确性。为了解决这个问题，我们将文献综述与专家启发研讨会相结合。我们认为 (i) 南极大使的概念有多种理解；(ii) 南极大使对南极有联系、知识和热情；(iii) 他们还致力于捍卫和推进南极价值观，并且 (iv) 南极大使不仅仅是宣传。我们提出了第一个对南极大使的全面定义。我们希望这将为未来的研究和更明智的南极旅游治理提供基石。