Abstract Despite its recognized importance at the regulatory level, little attention has been paid to racial issues in the context of buyer-supplier relationships. To help address these limitations the current manuscript explores the impact of race in the supplier selection process. We used a scenario-based experiment approach across two studies conducted in the United States with 596 American buyer managers. Our findings indicate that the buyer's race and the supplier's race impact the buyer's decision of which supplier to select. Further, the race of the buyer's supervisor impacts the buyer's supplier selection decision. In addition, our findings show that the buyer's racial identity and racism also influence the buyer's perception of the severity of a supplier's service failure, and ultimately the buyer's level of satisfaction with the respective supplier.

中文翻译：

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一枝独秀：种族对供应商选择和评估过程的影响

摘要 尽管在监管层面认识到种族问题的重要性，但很少有人关注买卖双方关系中的种族问题。为了帮助解决这些限制，当前的手稿探讨了种族在供应商选择过程中的影响。我们在美国对 596 名美国买家经理进行的两项研究中使用了基于情景的实验方法。我们的研究结果表明，买方的种族和供应商的种族会影响买方选择哪个供应商的决定。此外，买方主管的种族影响买方的供应商选择决策。此外，我们的研究结果表明，买方的种族身份和种族主义也会影响买方对供应商服务失败严重程度的看法，最终影响买方的