Abstract Social media use is an increasingly prevalent part of modern life and allows for a wide variety of ways to engage with others. The current research examines how chronic social goal orientations relate to social media use and to individuals’ sense of connection with others while using social media. Utilizing social achievement goal theory, we hypothesized that social goal orientations would predict 1) the likelihood of engaging with a larger audience on social media, 2) whether social media was used in a relatively active, deep, and interactive manner, and 3) the degree to which social media involvement leads to a feeling of social connection. Results of two studies supported our hypotheses and suggested that social development, social demonstration-approach, and social demonstration-avoid goals relate to different kinds of social media behavior and different perceptions of social connection in relation to their social media use. Findings suggest that social media provide a variety of ways for individuals to attain a sense of social competency and connection that are consistent with their underlying goal orientations.

中文翻译：

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社会成就目标和社交媒体

摘要 社交媒体的使用是现代生活中越来越普遍的一部分，并允许以多种方式与他人互动。目前的研究考察了长期的社会目标取向如何与社交媒体的使用以及个人在使用社交媒体时与他人的联系感相关。利用社会成就目标理论，我们假设社会目标取向将预测 1) 在社交媒体上与更多受众互动的可能性，2) 是否以相对活跃、深入和互动的方式使用社交媒体，以及 3)社交媒体参与导致社交联系感的程度。两项研究的结果支持了我们的假设，并表明社会发展、社会示范方法、和社交示范-避免目标与不同类型的社交媒体行为以及对其社交媒体使用相关的社交联系的不同看法有关。研究结果表明，社交媒体为个人提供了多种方式来获得与其潜在目标取向一致的社交能力和联系感。