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Employing the technology acceptance model in social media: A systematic review
Education and Information Technologies ( IF 3.666 ) Pub Date : 2020-05-13 , DOI: 10.1007/s10639-020-10197-1
Noor Al-Qaysi , Norhisham Mohamad-Nordin , Mostafa Al-Emran

A number of systematic reviews were conducted with respect to social media on the one hand, and the Technology Acceptance Model (TAM) application, on the other hand. However, analyzing the TAM in social media context is still questioned and requires further examination. The main objective of this systematic review is to analyze the up-to-date social media studies that involved the TAM as the primary theoretical model. In that, 57 research articles ranged between 2009 and 2018 were critically analyzed. The main research findings indicated that studying social media adoption and usage among students was the most frequent research problem tackled. Additionally, the majority of the analyzed studies have been extended with external factors. It was also revealed that perceived enjoyment, subjective norm, self-efficacy, perceived critical mass, perceived connectedness, perceived security, and perceived trust were the most frequent factors that significantly extended the TAM. Besides, questionnaire surveys were found to be the most commonly used methods for data collection. In addition, the majority of the analyzed studies were conducted in higher education environments. Furthermore, Facebook was found to be the most common social media tool used in most of the analyzed studies. To that end, the results of this systematic review afford a better understanding of the TAM-based social media studies and form an essential reference for future research in the social media context.



中文翻译:

在社交媒体中采用技术接受模型:系统回顾

一方面,针对社交媒体进行了许多系统的审查,另一方面,针对技术接受模型(TAM)应用程序进行了审查。但是,在社交媒体环境中分析TAM仍然存在疑问,需要进一步检查。该系统评价的主要目的是分析以TAM为主要理论模型的最新社交媒体研究。其中,对2009年至2018年之间的57篇研究论文进行了严格分析。主要研究结果表明,研究学生对社交媒体的采用和使用是解决的最常见的研究问题。此外,大多数分析研究已经扩展了外部因素。还发现,感知的享受,主观规范,自我效能感,感知的临界质量,感知到的连通性,感知到的安全性和感知到的信任是显着扩展TAM的最常见因素。此外,调查表调查被发现是最常用的数据收集方法。此外,大部分分析研究都是在高等教育环境中进行的。此外,发现Facebook是大多数分析研究中使用的最常见的社交媒体工具。为此,本系统综述的结果可以更好地理解基于TAM的社交媒体研究,并为将来在社交媒体背景下的研究提供重要参考。发现问卷调查是最常用的数据收集方法。此外,大部分分析研究都是在高等教育环境中进行的。此外,发现Facebook是大多数分析研究中使用的最常见的社交媒体工具。为此,本系统综述的结果可以更好地理解基于TAM的社交媒体研究,并为将来在社交媒体背景下的研究提供重要参考。发现问卷调查是最常用的数据收集方法。此外,大多数分析的研究都是在高等教育环境中进行的。此外,发现Facebook是大多数分析研究中使用的最常见的社交媒体工具。为此,本系统综述的结果可以更好地理解基于TAM的社交媒体研究,并为将来在社交媒体背景下的研究提供重要参考。

更新日期:2020-05-13
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