ABSTRACT Peri-urban populations are diverse, with residents possessing a broad range of values, knowledge and skills related to managing invasive pests. In this article, we employed the COM-B behavior change model and audience segmentation analysis to identify the main barriers that prevent Gold Coast peri-urban residents from reporting wild dog impacts to local government. Participants (n = 383) responded to a random digit dial phone survey that assessed their capability, opportunity and motivation to report wild dogs and their impacts to local government. Audience segmentation analysis identified two types of non-reporters: (a) Reluctant – perceived no benefits of reporting, it took too much effort, and believed dogs should be left alone – and (b) Receptive – acknowledged wild dogs were a threat and understood the benefits of reporting. We describe how segmentation analysis can be used to develop interventions specifically tailored to the needs of each type of non-reporter.

中文翻译：

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了解为什么城郊居民不报告野狗影响：受众细分方法

摘要 城郊人口多种多样，居民拥有与管理入侵性害虫相关的广泛价值观、知识和技能。在本文中，我们采用 COM-B 行为变化模型和受众细分分析来确定阻止黄金海岸城郊居民向当地政府报告野狗影响的主要障碍。参与者（n = 383）对一项随机数字拨号电话调查做出回应，该调查评估了他们向当地政府报告野狗及其影响的能力、机会和动机。受众细分分析确定了两种类型的非记者：(a) 不情愿——认为报道没有任何好处，需要付出太多努力，并认为应该让狗独自一人——以及 (b) 接受——承认野狗是一种威胁并被理解报告的好处。